A phone on the dancefloor is not the problem. A dancefloor designed for phones is.

At ADE this week, one thought keeps coming back:

Are phones ruining the party? I don't think it's that simple.

A phone on the dancefloor is not the problem. A dancefloor designed for phones is.

When a party becomes a content factory, the crowd stops dancing and starts documenting. The energy drops and everyone feels it.

The best nights I know have one thing in common: the music and the room matter more than the story you'll post tomorrow.

We built this culture on being present. It's worth defending.