Case
elrowHead of Design and Art Director during the international expansion, leading the creative team while the brand grew from a Barcelona family business into a global name in club culture.
What I do.
Strong creative vision is common in this industry. The structure to sustain it is not. I close that gap.
One person, three ways to work together.
01Service
Creative strategy & direction.
Where a project is going and why.
I help artists, brands and events define what they are, who it's for and how it should feel, then turn that into a plan that survives contact with reality. I started as a designer twenty years ago and I still think like one.
- Brand positioning and strategy
- Art direction and visual identity
- Content strategy and communication
02Service
Events & cultural projects.
The lineup is the easy part.
Production, permits, cash flow, partnerships and a team that holds when things go wrong: that's the real work. I've produced everything from club nights to large indoor events and international performances.
- Event planning and production
- Promotion and international shows
- Partnerships, grants and team building
Case
EMERGENCY EXITA Creative Europe project by EXIT Foundation and La Fura dels Baus. I helped secure a €1M grant and took the show to four international stages: EXIT (Serbia), Boom Festival (Portugal), Sea Star (Croatia) and La Mercè (Barcelona).
Case
RAVAGEA hard techno large indoor event built from zero. Two editions at BEC! Bizkaia Arena, Bilbao, over 3,000 people at each.
03Service
Artist management.
Management built on trust, not volume.
I manage electronic music artists with a long-term view: career strategy, positioning, and the right rooms to play. Current projects: Inner Sense and Inner Circle (Serbia).
- Career strategy and development
- Project and release direction
- Industry network and partnerships
How I work
How I work.
A clear starting point, a shared scope, and a way of working that fits where your project is now.
- 01
Conversation
We start with a conversation. I listen to what you want to build, where things stand and what is getting in the way. We work out whether I am the right person to help.
- 02
Scope
Before we start, we agree on the priorities, what I will deliver, how involved I need to be and what progress should look like. The scope follows the project, not a fixed package.
- 03
Build
We put the plan to work. That can mean creative direction, production, partnerships or working with your team. We stay focused on the agreed priorities and review them as the project develops.
- 04
Review & next steps
We look at what has changed and what the project needs next. That might be a handover to your team, a new phase or continued support. We agree the next step rather than assume it.
Starting point
Where is your project now?
An idea to shape
Clarify the direction, the audience and what needs to happen first.
A project to launch
Bring the creative work, production, people and plan together.
An existing project to develop
Take stock, find what needs to change and define the next phase.
You do not need to start from zero. We agree where I can help, how we will work together and when to review the scope.
Tell me about your project